Michael Rasmussen's "Email Promos Exposed" Video Series: How to Write Killer Email Promos That Get Results!

Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn't know what to say or
how to say it?

Michael Rasmussen's new video course "Email
Promos Exposed" promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

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If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:
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I decided to see if Michael's videos live up to
their promise by trying them out myself. Here's
what I found:

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Overall Quality
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The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he's doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let's move onto...

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THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

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If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:
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VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you're teaching people how to do something, it's
good to establish your credibility up front, so
that there's no doubt about whether or not you're
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You'll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos... the subject line. The subject
line is a confusing topic, because nobody's 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they've opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the "meatiest" portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You'll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of "bucket brigade copy" and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don't know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The "magic question" to ask yourself that will
make your close much more powerful.

* The secret of the "unanswered question" and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some
mistakes that I was making that I wasn't even
aware of. Unless you're a seasoned pro, you're
probably guilty of some of the things that
Michael talks about in this video as well, and
that's why it's so valuable. I've shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:

* The psychology of follow-up email promo's.

* The 2 main types of follow-up promos that make
the most money.

* How to overcome readers' objections in your
follow up emails.

* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL
money is on the back end. I'd have to agree with
them, but the problem is... most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that's loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end
email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back
end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people's
products as an affiliate. Let's face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They'll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).

* Michael's favorite tactics for creating
affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my "A-list" for a
long time.

I've already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.

If email marketing is an important part of your
business (and in my opinion, it's the most
important part of ANY online business), then you
owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.

Here's the URL where you can get instant free access
to the videos right now.

P9> Basic Computer Skills You Need to Have

I have talked about some things you need to have in order to start the Internet business, so now I have to talk about some things you need to know.

Like I said, as early as in L3, you do not need to be a computer expert adn an Internet marketer, but you do need some basic skills…

Major Points:

What you need to know…

1) the use of computers; it started off, and so on.
2) mouse skills: left-click, right-click, double-click
3) using the Windows operating system you have
4) navigating your computer
5) work with Windows: open, close, minimize, maximize, size, mobile
6) and more with a number of procedures / open the window
7) create a folder
8] to change your folder "View"
9) to name and rename the file
10) "drag and drop"
11) copy and move files / folders
12) compression and decompression document
13) the installation of a software program
14) and opening up process
15) copy and paste text
16) the editing and save the file / document
17) Save and Save As
18) The use of Web browser to surf the Internet
19) "search on Google" and other online research
20) to send and receive e-mail
21) open a PDF file with Adobe Reader
22) The use of the productivity software, such as Word and Excel, or OpenOffice

Action steps:

1) go through the list of skills, and if you do not know how to do, learn it.

If you do a self-taught learning, then you can understand it all here on the Internet free of charge, as long as you know how to click a link and view some sites, I provide as follows:

http://www.umuc.edu/distance/odell/ctla/basic_skills/basic_skills.shtml
http://www.spclc.org/curriculum.html
http://www.ctdlc.org/remediation/ (including tests)
http://www.basiccomputerinformation.ca/
http://www.swfpcug.org/faq/

Okay, so now I have covered most of the basic knowledge…… But when it comes to internet business, there is a whole vocabulary you need to know. I will cover the provisions of these internet business in the next post.

Cheers to all for the great success ahead!

P8> Things needed to start an internet business

I have talked about, whether you are the right kind of internet business, and whether it has the right kind of business for you. Therefore, today I have to talk about what kind of resources you need if you want to start an Internet business.

It is so simple, one Internet connection and desire to succeed?

Major Points:

You need…

1) Computer

-- No need to be the latest and greatest
-- Can 't be a total of dinosaur
-- Recommended in Windows XP or later
-- Consider a laptop computer
-- Spent $200 - $1 000 to reach the desktop, $4 00 - $ 1 5 00 for a laptop computer

A few places to purchase computers:
Amazon (a good place to compare prices and find specials)
Buy.com (I have bought a lot of things, including a backup hard drive)
HP shopping (for example, I bought my computer and my laptop)

2) Internet connection (broadband recommended). If you live in a region not to provide the
main service provider, you may want to look at satellite broadband.

3) Anti-virus program. I use the average; their site is www.grisoft.com.

4) E-mail (free options). For example: http://mail.google.com/mail/signup

5) Zip program (free options). This is a very good free: www.7 - zip.org

6) Productivity software (available free option). This is a very good free option:
www.openoffice.org

7) Start-up funds (highly recommended). I suggest that at least $200.

8) Credit card (highly recommended). If you're afraid you will abuse it, you may need to
consider a prepaid VISA credit card.

9) PayPal account (strongly recommended). You can now get a free account at PayPal.
If you live in a country, PayPal does not allow, please read the inspiration for this article.

10) Phone (optional). If you have broadband, you may want to consider for your
Skype's phone service.

There are several other things you will need which will be specifically included in the upcoming lessons, so don't worry about them for now.

Action steps:

1) Read through the list, and make sure you have all is essential. It ss strongly recommended that do the best you can to get them. For the optional ones, do some research and decide whether it is your needs.

As I said earlier posts, as early as the third, you do not need to be a computer expert, but there are some things you need to know. I would go through these basic computer skills, in the next post.

Cheers to all for the great success ahead!

P7> What kind of internet business, we will build ?

In the first six previous posts, my goal has always been more or less give you the correct point of view for this whole thing internet business.

So now we turn to what kind of business I will show you how to build.

Major Points:

# Mainly I want to show you how to build an information marketing business. In other words, you are going to create and sell your own product information.

(Information products may include…… audios, videos, interviews, family research training courses, workshops, teleseminars, online seminars, e-mail courses, communications, CD's, DVD's, books, and more)
# Secondly, I will cover affiliate marketing, because it does go hand in hand, very good, and marketing information.
# This is two ways, I made the most online payments.
# If you have chosen the path of another internet business: Although these are two business models, I will be teaching, there are numerous other types of enterprises and can fit a lot of what I'm going to teach. In other words, keep watching the coming posts!
# Why I chose the line of information products »

a) You need your own product!
b) information products can create a low-cost or zero cost.

Action steps:

1) get some rest and get fired activate your internet business.

So now we know that we are doing… the next step is to ensure that you get the right tools at hand to get started. You do not need a whole lot, but there are some things I can talk about these tools in the next post.

Cheers to all for the great success ahead!

P6> Self Employed or Business Owner?

In the next post, I will be more specific what is the kind of business we are goomg to establis, but first we need to get past a fork in the road.

You've decide to make money on the Internet, there are now two paths set before us.

Major Points:

# Self-employment and business ownership. Over the years I do not understand the difference. This will be beneficial for you to understand it before, at the beginning of this business risk.
# Cash flow quadrant Robert Kiyosaki: employees, self-employed, business owners, investors
# Each of these four quadrants to make money in different ways.
# Employees…… you receive a reward of your time. Your transaction time for the U.S. dollar. You work for others in return they give you a cheque.
# Self-employed persons for their work. Like employees, they often trade their hours for the U.S. dollar. Or, perhaps they charge or the work of the commission. There are many examples of self-employment, such as construction contractors, consultants, real estate agents, even doctors in many cases. They do not work for others, but their income is mainly dependent on their own to do.
# Business owners use the leverage to make money. The most common, they employ people and leverage other people's time. In this way, business owner does not do the work, they can scale their business larger. The benefits are, as a business owner, rather than self-employed generally more freedom, and ultimately more wealth.
# Investors of their money to do this work. They have their money to work to make more money.
# Myth: you do not make enough money. Fact: You need a better investor.
# Investor’s let their money do the work. They put their money to work making more money.
# If your goal is to never work, then you need to end the best in the business owners quadrant, rather than self-employed quadrant.
# Almost any self-employment situation, can become the owner of the business, if you know how.
# Business model, I will teach you is really a combination of self-employment and business owners quadrant. And to achieve it if you want to completely leave the self-employed quadrant and hire people to do the work, I will teach you what to do.

Action steps:

1) If you have not read the cash flow quadrant, and read it. You can pick the most likely at your local library for free, otherwise you can pick a copy of it here on Amazon.

2) determine which quadrant(s) you are currently in, which one(s) you want to be in.

There are no right or wrong answer, because it's the real problem, personal preferences for how you want to spend your time and how you want to make money.

Cheers to all for the great success ahead!

P5> How to Avoid Traps

In the previous post, we talked about many different ways to make money on internet. If you go out looking for those opportunities to make money, you will find that there are thousands of them.

The question now is how to isolate the real chance to fraud? Because we all know the Internet is full of traps, right ? So, let talk about…

Major Points:

I believe that most of the opportunities are not fraud. But just because it is not illegal, this does not mean that the things you want to enter.

There are many swindlers, though. There is no limit to how far a cheater will be to consider your money. So you need to be in your vigilance.

If it sounds good to be true, it often yes.

Be an educated consumer. (to start at the Fair Trade Commission)

Do not buy any business opportunities. (Unless you honestly know what you are doing)


Action steps:

1) If you are familiar with the scam, do not let your guard against.

2) If you do not know that the most common Internet scams, do some research and become a consumer education

3) to leave your wallet

As soon as possible time to choose a business model and focus on it, but we will be able to do this, we need to talk about two different ways… only you can decide which one is best for you. We will talk about these two channels in the next post.

Cheers to all for the great success ahead!

P4> 18 Ways to Make Money Online

So far, I have given my definition of what I think are a few to become a prerequisite for the success of the internet business owner.

Therefore, let us now get more detailed in-depth as we close what you actually do. Many people said that they would like to make money on the Internet, but they really do not know what looks like in real life.

One of the problems is that there are thousands of ways to make money on the Internet.

Major Points:

# Thousands of ways to make money online.
# My way is not the only way.
# According to a blueprint is great, but I also hope that you can create your own blueprint.
# I want you to see the big picture, so you can look at my business model appropriate background.
# Avoid "bright shiny object" and focus on the opportunities in a time.

Some money-making channels online including :

# 1) eBay - this is a free eBay guide I follow some time ago.
# 2) information products / digital products
# 3) physical products
# 4) Affiliate Marketing
# 5) work at home employment
# 6) AdSense and other contextual advertising
# 7) multi-level marketing
# 8] coach / Advisory
# 9) Service
# 10) Web hosting - Following is a free ebook on how to become a web hosting resellers.
# 11) Membership site
# 12) social network / Web 2.0 site
# 13) Freelancer - My favorite freelancer site is Rentacoder
# 14) Paid Blogger - here is someone’s blog post listing a bunch of paid blogging sites
# 15) Domainer - my personal domain registration site is LifeDomains
# 16) "GPT" website
# 17) sports betting arbitrage
# 18) Trading (stock, commodity futures, foreign exchange, etc.)
# (This is by no means an exhaustive list)

Action steps:

Your action steps. It's simple:

1) look around and see how big the picture is, and how many opportunities.

Now if you go out and research opportunities, I have just mentioned, but remember what I said in the previous post not to buy things, unless you know what you are doing!

Cheers to all for the great success ahead!